How media buyers pivoted plans after Prince Philip’s death

A morbid quality of the British media is its readiness for the death of a royal family member. Over the years, we’ve witnessed the passing of Diana, Princess of Wales and the Queen Mother, but the death of the Duke of Edinburgh was the first in the modern age of digital media. Top media buyers share with The Drum how they navigated the disrupted schedules and changing moods of the public in the aftermath of the announcement.