From marketing sage to BBC boss: can Tim Davie future-proof the embattled corporation?

Written By Mihir Haria-Shah

Marketing veteran Tim Davie has been crowned successor to BBC director general Tony Hall. With the former BBC Studios, PepsiCo and P&G man in place to shape the Beeb as it approaches its 100th birthday, what will be the biggest hurdles in future-proofing the public service broadcaster?

Mihir Haria-Shah
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