The Buy-Side View: Q&A with Total Media’s Mihir Haria-Shah

In this edition of ‘Buy-Side View’, we speak with Mihir Haria-Shah, head of broadcast at Total Media, a UK-based independent agency. In this interview, Haria-Shah discusses why there’s currently more talk about OTT advertising than investment in it, why he wants to see more aligned measurement for video, and what he thinks broadcasters can do to compete with the big social platforms.